Manhattan Associates - An EMEA Benchmarking Study - Great Expectations: Shoppers Demands on the store
It seems funny to think that, ten years ago, industry experts were predicting the demise of the store. If anything, the rise of ecommerce has given bricks-and-mortar a more secure role within the retail mix.
Today’s store is more than a place to try and buy. It is a customer support centre; a fulfilment hub; a validation point; and an exploration station. However, physical retail’s reinvigorated role is heightening shoppers’ expectations.
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